Created a new test category that focused on saving money and saving the Earth. Solar panels, wind turbines, energy efficient lightbulbs and recycled & restyled accessories were tastefully merchandised to create a unique category that emphasized a new way of thinking about energy. This established 'green' identity was then applied to the recycling effort for all of Best Buy stores.
In-store package includes: inline headers, endcap signage, monitors, brochures, architectural house models and
In-store package includes: inline headers, endcap signage, monitors, brochures, architectural house models and
custom fixtures.
Creative Director: Erin Sartor
Creative Director: Erin Sartor
Art Director/Icon Designer: Su Bae
Fixture Designer: Danielle Derethik
Copywriter: John Duff
Best Buy : recycle bin
Influenced by the Alternative & Renewable Energy look and feel, the recycle bin is located in every vestibule
of all retail locations.
Creative Director: Erin Sartor
Creative Director: Erin Sartor
Art Director/Icon Designer: Su Bae
Fixture Designer: Emi Yasaka
Copywriter: John Duff
